Dover International Speedway, Fordham & Dominion Brewing Company to release ‘Splash & Go’ Lager
Dover, DE
01/10/2019 03:41 PM
Dover International Speedway, in cooperation with Dover, Delaware-based Fordham & Dominion Brewing Company, is releasing a special “Splash & Go” Lager as part of the celebrations surrounding the Monster Mile’s 50th anniversary this year.
Splash & Go (4.2% ABV) was developed to be an easy-drinking lager for fans to enjoy at home or in the grandstands at Dover International Speedway. It is named for the pit road strategy of drivers stopping in their pit box only to take a small amount of fuel before heading quickly back on the track.
As part of the Splash & Go launch, Dover International Speedway will host a beer release party on Thursday, Jan. 31 at 6 p.m. in the Winner’s Circle Restaurant at Dover Downs Hotel & Casino. The party is open to all, and Splash & Go pints will be available for $5. All visitors who purchase a Splash & Go pint will receive a free Splash & Go pint glass, while supplies last.
“As we move toward our 50th anniversary race weekend in May, fans will continue to see these kinds of exciting announcements,” Dover International Speedway President and CEO Mike Tatoian said. “The team at Fordham & Dominion Brewing Company has been great to work with on this project, and we’re excited to now see Splash & Go arrive in liquor stores, bars and restaurants this month - and in the hands of fans during our spring and fall race weekends.”
The launch party will also feature a special “Splash & Go Spectacular” horse race as part of Dover Downs’ regular live harness racing card. Post time for the first race on Jan. 31 is 4:30 p.m., with the Splash & Go Spectacular, the ninth race of the evening, scheduled for an approximate 7 p.m. start.
The first batch of Splash & Go was canned at Fordham & Dominion’s Dover headquarters in late December. The cans feature the track’s icon, Miles the Monster, along with distinctive Dover race photos. Splash & Go is the first beer that Fordham & Dominion has produced on an all-new, state-of-the-art canning line it recently installed.
Bar and restaurant customers can also look for a distinctive Miles the Monster Splash & Go Lager tap handles. For specific locations where Splash & Go will be sold, beginning Feb. 1, visit www.fordhamanddominion.com .
Dover’s May 3-5 NASCAR tripleheader weekend includes the “JEGS 200” NASCAR Gander Outdoors Truck Series race on Friday, May 3, the NASCAR Xfinity Series Dash 4 Cash race on Saturday, May 4 and the Monster Energy NASCAR Cup Series race on Sunday, May 5.
The Oct. 4-6 NASCAR tripleheader weekend includes the NASCAR K&N Pro Series East race on Friday, Oct. 4, the NASCAR Xfinity Series playoff race on Saturday, Oct. 5 and the Monster Energy NASCAR Cup Series playoff race on Sunday, Oct. 6. The Oct. 6, 2019 Monster Energy NASCAR Cup Series playoff race will be the 100th NASCAR Cup Series race in track history. Dover International Speedway will be the 10th track in the nation to host 100 NASCAR Cup Series races.
Keep up to date on all 50th Anniversary announcements and schedules by calling (800) 441-RACE or visiting DoverSpeedway.com. You can also keep up with all track activities at Facebook.com/DoverInternationalSpeedway, or on Twitter and Instagram at @MonsterMile.
Reference
Mike Lewis
(302) 883-6561